Hey, thanks for stopping by! I’m Grace, an NYC-based writer, editor, and content strategist with 10 years of experience.
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As a former magazine editor turned digital editorial strategist, I’ve held leadership positions at award-winning media publications and highly regarded CPG brands—both in full-time and freelance capacities.
Whether I’m interviewing Drew Barrymore on the red carpet or optimizing an article for SEO, I always make sure the story I’m telling is one that’s clear, concise, accurate, and on brand. It’s how I approached every listicle (Kimye’s relationship timeline, anyone?) and long-form article (one of my favorites) during my time as a writer-editor at People.com. The same remained true when I transitioned to the brand side of things as senior editorial manager and copy lead at Vital Proteins, America’s #1 collagen brand.
When I’m not brainstorming campaign messaging, putting the finishing touches on a reported feature, or binging season 6 of Vanderpump Rules (again), I can be found under a weighted blanket and sticker-clad laptop managing Viva La Mujer, my passion project, and freelance copywriting and editing for Hu, Love Wellness, Glow Recipe, and Sunday Riley.